The aim of this study is to investigate the negative correlation between unemployment and life satisfaction in the 27 post-socialist countries. First, we measured the well-being cost of life satisfaction brought from pecuniary and non-pecuniary sources. In line with the previous literature, the...

This article examines the domestic and external factors that facilitated the implementation of economic reforms and export-oriented industrialization (EOI) in Vietnam, and seeks to investigate why the comparable policies of nine selected African countries (Angola, Benin, Congo-Brazzaville,...

Aging is a global phenomenon for many countries and Korea is not an exception. After becoming an aging society in 2000, Korea turned an aged country in 2017 by having 14.3% of its population with older than 65 years old. It is expected to become a super-aged society by 2025 (Statistics Korea...

This study examines the effects of congruity between a parent brand and its extensions with consumers' brand extension evaluations. Two alternative predictions on brand extension evaluations, the fit hypothesis and an inverted U-shaped hypothesis based on Mandler's model, (1982) are contrasted....

Purpose: Aging is a global phenomenon for many countries, and South Korea has become the fastest aging country in the world. The purpose of this study is to identify and validate a representative typology of older Koreans based on their lifestyle and value orientations. This study also makes a...

Purpose – Past research on brand extensions has been searching for conditions for successful brand extensions. Two contradictory response patterns between fit levels and extension evaluation have been observed in past studies. This study attempts to synthesize these seemingly contradicting...

Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were....