Similar Search Results

Perceptions and practices of media engagement : a global perspective

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10011917615

Understanding, developing and managing media engagement

Chan-Olmsted, Sylvia M. (ed.); Wolter, Lisa-Charlotte (ed.) - 2019

Persistent link: https://www.econbiz.de/10012201736

A review of artificial intelligence adoptions in the media industry

Chan-Olmsted, Sylvia M. - In: International journal on media management : JMM 21 (2019) 3/4, pp. 193-215

Persistent link: https://www.econbiz.de/10012201730

Exploring the dimensions of media brand trust : a contemporary integrative approach

Chan-Olmsted, Sylvia M.; Kim, Julia Hyehyun - In: Journal of media business studies 20 (2023) 1, pp. 109-135

Persistent link: https://www.econbiz.de/10014234987

Handbook of media branding

Siegert, Gabriele (ed.); Förster, Kati (ed.); … - 2015

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research....

Persistent link: https://www.econbiz.de/10014415906

Decoding influencer marketing from a community perspective : typologies and marketing management implications

Wang, Rang; Chan-Olmsted, Sylvia M. - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1839-1856

Persistent link: https://www.econbiz.de/10014430181

Repeat consumption of media goods : examining factors affecting repeat theatrical viewing of movies

Chang, Byeng-Hee; Nam, Sang-Hyun; Chan-Olmsted, Sylvia M.; … - In: The journal of media economics 29 (2016) 4, pp. 167-180

Persistent link: https://www.econbiz.de/10015175157

Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model

Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213

Persistent link: https://www.econbiz.de/10012051035

Content marketing strategy of branded YouTube channels

Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316

Persistent link: https://www.econbiz.de/10012312168

Smart sports fans : factors influencing sport consumption on smartphones

Chan-Olmsted, Sylvia M.; Xiao, Min - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 181-194

Persistent link: https://www.econbiz.de/10012254408