//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding experiential con...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
59
Consumer behaviour
34
Konsumentenverhalten
32
Lieferantenmanagement
16
Supplier relationship management
16
Firm performance
15
Unternehmenserfolg
15
Beziehungsmarketing
12
Relationship marketing
12
Theorie
12
Theory
12
Brand management
11
Markenführung
11
B-to-B-Marketing
10
Business-to-business marketing
10
Customer satisfaction
10
Innovation
10
Lieferkette
9
Supply chain
9
Brand
8
Business network
8
Emerging economies
8
Family business
8
Markenartikel
8
Marketingmanagement
8
Multinationales Unternehmen
8
Schwellenländer
8
Transnational corporation
8
Unternehmensnetzwerk
8
Advertising
7
Brand image
7
Emotion
7
Markenimage
7
Marketing management
7
Social Web
7
Social network
7
Social web
7
Soziales Netzwerk
7
Advertising effects
6
E-commerce
6
more ...
less ...
Online availability
All
Undetermined
Free
115
CC license
6
Type of publication
All
Article
260
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
research-article
24
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
4
back-matter
3
case-report
2
non-article
2
Case study
1
Fallstudie
1
conceptual-paper
1
editorial
1
review-article
1
technical-paper
1
viewpoint
1
more ...
less ...
Language
All
English
207
Undetermined
63
Author
All
Wang, Yong
161
Wang, Cheng Lu
57
Chung, Henry F. L.
19
Lu Wang, Cheng
16
Wang, Yong Jian
14
Guo, Chiquan
11
He, Jiaxun
10
Lin, Justin Yifu
6
Zhou, Liying
6
Zhu, Ying
6
Barnes, Bradley R.
5
Liu, Yulong
5
Wang, Valerie Lynette
5
Wu, Ruijuan
5
Abedin, Mohammad Zoynul
4
Huang, Tseng-Lung
4
Jiang, Ying
4
Li, Dongjin
4
Mahmood, Samia
4
Poutziouris, Panikkos
4
Atiase, Victor Yawo
3
Ho, Mia Hsiao-Wen
3
Jiang, Lin
3
Ju, Jiandong
3
Kingshott, Russel P. J.
3
Li, Lin
3
Stark, Oded
3
WANG, YONG
3
Wang, Tao
3
Wu, Mian
3
Wu, Yi
3
Yang, Chongsheng
3
Zhao, Yang
3
Baeza, Miguel A.
2
Bao, Yongchuan
2
Caspersz, Donella
2
Chee, Chew-Seng
2
Chen, Xiang
2
Chung, Henry F.L.
2
Dong, Qingli
2
more ...
less ...
Institution
All
IGI Global
1
National Bureau of Economic Research (NBER)
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
12
International Marketing Review
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Young Consumers
8
Asia Pacific journal of marketing and logistics
6
Computational Statistics & Data Analysis
6
International Journal of Entrepreneurial Behavior & Research
6
International journal of consumer studies
4
International marketing review
4
International review of economics & finance : IREF
4
Journal of Small Business and Enterprise Development
4
Applied economics
3
Asia Pacific Journal of Marketing and Logistics
3
Computational Statistics
3
European Journal of Marketing
3
International review of financial analysis
3
Journal of Business Research
3
Journal of Consumer Marketing
3
Technological forecasting & social change : an international journal
3
Transportation research / E : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Applied Energy
2
Asia-Pacific Journal of Operational Research (APJOR)
2
Canadian Journal of Economics
2
China Agricultural Economic Review
2
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
2
Energy
2
European Journal of Operational Research
2
European Sport management quarterly : ESMQ
2
European journal of marketing
2
Family business debates : multidimensional perspectives across countries, continents and geo-political frontiers
2
Finance research letters
2
Industrial Robot: An International Journal
2
International Journal of Consumer Studies
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of production economics
2
Journal of Banking & Finance
2
Journal of Public Economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
151
RePEc
63
Other ZBW resources
56
Showing
1
-
10
of
270
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
2
Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
Saved in:
3
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
4
The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.
;
Yen, Dorothy A.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
Saved in:
5
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
6
Editorial: the misassumptions about contributions
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012880155
Saved in:
7
Editorial: demonstrating contributions through storytelling
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015324469
Saved in:
8
Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
Saved in:
9
What drives or inhibits consumers' preference to consume quietly?
Song, Sigen
;
Wang, Hengqin
;
Wang, Cheng Lu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
Saved in:
10
Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->