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Purpose The starting conjecture is that the market share of a brand in one category benefits from its performance in another category, and vice versa. The purpose of this paper is to assess the umbrella-branding spillovers by investigating the presence of synergy effect between categories when a...
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This note deals with time-consistency and agreeability, two dynamic individual rationality concepts, in special linear-quadratic differential games. Conditions ensuring their satisfaction are derived and a link between sustainability of cooperation and fair sharing of cooperation surplus is...
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The paper surveys the literature on cooperative advertising in marketing channels (supply chains) using game theoretic methods. During the last decade, in particular, this literature has expanded considerably and has studied static as well as dynamic settings. The survey is divided into two main...
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In this paper, we consider a duopoly competing on quantity, where firms can invest in R&D to control their emissions. We distinguish between efforts carried out to acquire first-hand knowledge (inventive R&D) and efforts made to develop an absorptive capacity to be able to capture part of the...
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We investigate the dynamic effect that the Tandroy's unsustainable practices have on the forest. The Tandroy people live in Androy, a region located in the southern part of Madagascar. They are mainly an agricultural and cattle herding society whose subsistence relies on the slash-and-burn...
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