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Les lead-users en marketing : interrogations et nouvelles contributions psychométriques

Vernette, Eric; Bécheur, Amina; Gollety, Mathilde; … - In: Recherche et applications en marketing 28 (2013) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10011448097

Méthodes, techniques et pratiques de recherche sur les consommateurs pauvres : un état de l'art et un vade-mecum

Rousselet, Evelyne; Bonnemaizon, Audrey - In: Recherche et applications en marketing : RAM 39 (2024) 4, pp. 116-146

Persistent link: https://www.econbiz.de/10015156602

Ethnicity introspected: Researchers in search of their identity

Béji-Bécheur, Amina; Özçağlar-Toulouse, Nil; … - In: Journal of Business Research 65 (2012) 4, pp. 504-510

This article illustrates the use of researcher introspection prior to undertaking a sensitive research project. We first describe the research design. The contributions of introspection in relation to the concept of ethnicity are then clarified: (1) the feeling of belonging to an ethnic group...

Persistent link: https://www.econbiz.de/10011050122

Demystifying Fair Trade in France: The History of an Ambiguous Project

Özçağlar-Toulouse, Nil; Béji-Bécheur, Amina; … - In: Journal of Business Ethics 92 (2010) 2, pp. 205-216

Persistent link: https://www.econbiz.de/10008926248

Fair Trade in France: From Individual Innovators to Contemporary Networks

Özçağlar-Toulouse, Nil; Béji-Bécheur, Amina; … - In: Journal of Business Ethics 90 (2009) 4, pp. 589-606

Persistent link: https://www.econbiz.de/10008678454

Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France

Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173

Persistent link: https://www.econbiz.de/10013493164

Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération en recherche expérimentale

Cadario, Romain; Parguel, Béatrice - In: Recherche et applications en marketing 29 (2014) 4, pp. 120-140

Persistent link: https://www.econbiz.de/10011477856

Is bigger always better : the unit effect in carbon emissions information

Cadario, Romain; Parfuel, Béatrice; Benoit-Moreau, Florence - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 204-207

Persistent link: https://www.econbiz.de/10011490892

Viewpoint: effectiveness or consumer acceptance? : tradeoffs in selecting healthy eating nudges

Cadario, Romain; Chandon, Pierre - In: Food policy : economics planning and politics of food … 85 (2019), pp. 1-6

Persistent link: https://www.econbiz.de/10012319030

Which healthy eating nudges work best? : a meta-analysis of field experiments

Cadario, Romain; Chandon, Pierre - In: Marketing science 39 (2020) 3, pp. 465-486

Persistent link: https://www.econbiz.de/10012294674