Similar Search Results

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Choi, Jungsil; Park, Hyun Young - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 749-769

Persistent link: https://www.econbiz.de/10012939501

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

Choi, Jungsil; Park, Hyun Young - In: European journal of marketing 58 (2024) 5, pp. 1352-1386

Persistent link: https://www.econbiz.de/10015047520

Effect of perceived warmth on positive judgment

Choi, Jungsil; Chang, Young Kyun; Lee, Kiljae; Chang, Jae D. - In: The journal of consumer marketing 33 (2016) 4, pp. 235-244

Persistent link: https://www.econbiz.de/10011523204

Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation

Choi, Jungsil; Chang, Young Kyun; Li, Yexin Jessica; … - In: Journal of international marketing 24 (2016) 4, pp. 82-102

Persistent link: https://www.econbiz.de/10011626880

Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals

Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426

Persistent link: https://www.econbiz.de/10011633846

The influence of health motivation and calorie ending on preferences for indulgent foods

Choi, Jungsil; Li, Yexin Jessica; Samper, Adriana - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 606-619

Persistent link: https://www.econbiz.de/10012120599

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

Image-text inconsistency effect on product evaluation in online retailing

Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288

Persistent link: https://www.econbiz.de/10012025978

Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles

Choi, Jungsil; Lee, Kiljae; Banerjee, Pronobesh - In: Journal of Consumer Behaviour 18 (2019) 3, pp. 219-232

Persistent link: https://www.econbiz.de/10012081491

The moderating effect of temporal distance on partitioned vs combined pricing

Choi, Jungsil; Bolton, Dorcia E.; Grishin, Marija - In: Journal of Consumer Marketing 36 (2019) 5, pp. 529-538

Purpose: This paper aims to explore how temporal distance influences the evaluation of partitioned pricing. Design/methodology/approach: The effect of temporal distance on the effectiveness of partitioned pricing is tested using data collected through experiments in the USA. Findings: Study 1...

Persistent link: https://www.econbiz.de/10012073648