Purpose: The purpose of this article is to analyze the experiences experienced during the COVID-19 pandemic quarantine, based on an experimental marketing perspective and to validate a scale of experiences for the quarantine context. Design/methodology/approach: The life of a human being is a...

Purpose: This work aims to characterize the risks companies deal with in the context of a pandemic, and to ascertain which risk type is most present in Portuguese organizations. It is also intended to verify whether there are differences in the various risk types between companies that had or...

Purpose: The purpose of this study is to identify the profile of the Portuguese regarding the perception of financial literacy. Design/methodology/approach: The utilized methodology is based on a questionnaire survey that...

Purpose Christmas is the most consumed event of the year, always full of traditions, namely family ones, which are very significant. In this way, it is intended to find out the importance of traditions at Christmas time and analyze their implications for family businesses....