Similar Search Results

Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"

Katsikeas, Constantine S.; Madan, Shilpa; Brendl, C. Miguel - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 244-258

Persistent link: https://www.econbiz.de/10014289829

What makes a good theory practical?

Calder, Bobby J.; Tybout, Alice M. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 116-124

Persistent link: https://www.econbiz.de/10011627997

Using theoretical frameworks in behavioral research

Calder, Bobby J.; He, Sharlene; Sternthal, Brian - In: Journal of business research : JBR 161 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014288825

Customer interaction strategy, brand purpose and brand communities

Calder, Bobby J. - In: Journal of service management 33 (2022) 4/5, pp. 747-757

Persistent link: https://www.econbiz.de/10013325757

Brands : an integrated marketing, finance, and societal perspective

Calder, Bobby J. - 2020

Persistent link: https://www.econbiz.de/10012421334

Customer engagement and organizational performance

Calder, Bobby J. - In: Handbook of research on customer engagement, (pp. 259-270). 2019

Persistent link: https://www.econbiz.de/10013163388

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; … - In: Journal of Consumer Research 32 (2005) 1, pp. 76-85

We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not...

Persistent link: https://www.econbiz.de/10005783176

Not all clicks are equal : detecting engagement with digital content

Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107

Persistent link: https://www.econbiz.de/10013327902

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

Brand marketing, big data and social innovation as future research directions for engagement

Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585

Persistent link: https://www.econbiz.de/10011483116