This article describes how mobile application adoption is growing dramatically. However, only a small proportion of mobile apps are paid for. This leads to the question: which factors dispose an individual to be willing to pay for an app? Using uncertainty reduction theory as a framework, along...

Organizations are constantly engaged in actions. If an organization does not take actions, it cannot remain solvent, and if the organization consistently exercises poor judgment in the actions that it takes, it is destined to fail. Organizations do not have minds, and they do not make decisions,...

Purpose: This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media. Design/methodology/approach: The conceptual model is empirically tested through two studies using partial least squares-structural...

Purpose: This paper aims to tests a conceptual model capturing the influence of personalized advertising on customer perceptions of brands in social media and identifies three market segments based on customers’ reactions to personalized ads. Design/methodology/approach: Two studies are...

Purpose: This paper aims to investigate the influence of implicit self-theories and the change in CEO of a firm after product failure on consumers’ preference of the enhanced product. Design/methodology/approach: Three experiments were conducted involving product failure and CEO change...