Purpose: This paper aims to examine the sixteenth-century Nahua society of central Mexico to answer the question, what commercial ethical norms operated in the sixteenth-century Nahua society? After decades of trying, Western business models and managerial theories have not met expectations in...

Purpose – The purpose of this paper is to understand how gender affects the number and innovativeness of business opportunities identified by future entrepreneurs in Mexico. Design/methodology/approach – Comparing social feminist theory and human capital theory, this study examines the...

This paper explores how environmental attitudes of consumers in Mexico influence their willingness to pay a premium (or, marginal WTP) for environmentally-certified products. In addition, we also challenge the theoretical assumption that the relationship between environmental attitudes and...

The four articles in this special issue invite the reader to reflect on the impact of global business on values, ideas, and ethics around the world. In this comment, I advance four arguments that question assumptions regarding the impact of global business on culture. First, national cultures...