Purpose This study aims to operationalize consumer decision-making styles as higher-order constructs and investigates the influence of two distinct subdimensions of consumer vanity – namely, appearance vanity and achievement vanity – on consumer decision-making orientations (CDMO)....

Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether these relationships vary depending on...

Purpose: The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice. Design/methodology/approach: The authors have approached the data from assemblage theory perspective. By...

Purpose – The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach – The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected...