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What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences
Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070
Persistent link: https://www.econbiz.de/10014427266
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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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The effect of perceived similarity on sequential risk taking
Webb, Elizabeth C.; Shu, Suzanne B. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 916-933
Persistent link: https://www.econbiz.de/10011971288
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The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Sharif, Marissa A.; Shu, Suzanne B. - In: Journal of marketing research : JMR 54 (2017) 3, pp. 495-509
Persistent link: https://www.econbiz.de/10011697492
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.; Monga, Ashwani; Palmatier, Robert W.; … - In: Journal of marketing 85 (2021) 1, pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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Commentary: managing human experience as a core marketing capability
Lieberman, Scott - In: Journal of marketing 85 (2021) 1, pp. 219-222
Persistent link: https://www.econbiz.de/10012391439
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Commentary: music's digital dance : singing and swinging from product to service
Griffin, Jim - In: Journal of marketing 85 (2021) 1, pp. 223-226
Persistent link: https://www.econbiz.de/10012391441
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Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
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Nudging persistence after failure through emergency reserves
Sharif, Marissa A.; Shu, Suzanne B. - In: Organizational behavior and human decision processes : … 163 (2021), pp. 17-29
Persistent link: https://www.econbiz.de/10012545445
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Discussing money with the one you love : how financial stress influences couples' financial communication
Mishra, Nirajana; Garbinsky, Emily N.; Shu, Suzanne B. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 288-296
Persistent link: https://www.econbiz.de/10015358383