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Purpose: The problem of differentiation and creating a unique selling proposition is higher in the banking sector, as, any new service or product introduced is very quickly imitated by the competitors. The benefits of advertising have been seen to have long-term effects on the firm’s...
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Purpose The study examines the influence of a firm's life cycle on the cash flow classification of Indian firms. Design/methodology/approach The study employs Dickinson's (2011) cash flow patterns to classify firm years under various life-cycle stages. Cash flow classification is employed to...
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