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ECONIS (ZBW)
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The study of important marketing issues in an evolving field
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
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2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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3
Market orientation in a digital world
Kohli, Ajay Kumar
- In:
Global business review
18
(
2017
)
3
,
pp. 203-205
Persistent link: https://www.econbiz.de/10011745527
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4
Theorizing with managers : Nenonen et al. are right on!
Kohli, Ajay Kumar
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1161-1162
Persistent link: https://www.econbiz.de/10011725647
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5
Market driving : some directions for future research
Kohli, Ajay Kumar
;
Jaworski, Bernard J.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 348-351
Persistent link: https://www.econbiz.de/10014433610
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6
Local roots and global responsibility : terroir brands and their responsible engagement
Spielmann, Nathalie
;
Williams, Christopher
;
Kohli, Ajay …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 65-82
Persistent link: https://www.econbiz.de/10015165203
Saved in:
7
Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
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8
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
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9
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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10
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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