//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: better marketin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
6
Marketingmanagement
6
Firm performance
5
USA
5
United States
5
Unternehmenserfolg
5
Accounting
4
Corporate social responsibility
4
Emerging economies
4
Führungskräfte
4
Innovation
4
Management
4
Managers
4
Productivity
4
Produktivität
4
Rechnungswesen
4
Schwellenländer
4
Advertising
3
Agency theory
3
Beziehungsmarketing
3
Brand
3
Brand management
3
Corporate Social Responsibility
3
Markenartikel
3
Markenführung
3
Market research
3
Marketing
3
Marktforschung
3
Prinzipal-Agent-Theorie
3
Relationship marketing
3
Werbung
3
field experiments
3
marketing
3
marketing strategy
3
Advertising effects
2
Australia
2
more ...
less ...
Online availability
All
Undetermined
Free
151
CC license
5
Type of publication
All
Article
146
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatzsammlung
3
research-article
3
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
review-article
2
Systematic review
1
case-report
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
95
English
76
Author
All
Roberts, John
84
Moorman, Christine
24
Roberts, John H.
23
Johar, Gita Venkataramani
18
Milgrom, Paul
16
Chandy, Rajesh K.
11
Bloom, Nicholas
7
Morrison, Pamela D.
7
Mahajan, Aprajit
6
Palmatier, Robert W.
6
ROBERTS, John
6
Moreau, C. Page
5
Sanderson, Paul
5
Eifert, Benn
4
Heerde, Harald J. van
4
Postlewaite, Andrew
4
Roberts, John M.
4
Anderson, Stephen J.
3
Barker, Richard
3
Hendry, John
3
Liang, James
3
Lilien, Gary L.
3
McKenzie, David
3
Mela, Carl F.
3
Midgley, David F.
3
Ying, Zhichun Jenny
3
Zia, Bilal
3
Baker, Max
2
Beaumont, Stacey
2
Boyle, Glenn W.
2
Brown, Philip
2
CHANDY, RAJESH
2
Cafiero, Carlo
2
DaSilva Rosa, Raymond
2
Deighton, John A.
2
Gouel, Christophe
2
Hassan, Magda
2
Hillier, David
2
Howieson, Bryan
2
John Roberts
2
more ...
less ...
Institution
All
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
6
National Bureau of Economic Research (NBER)
3
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
ESRC Centre for Business Research
1
National Bureau of Economic Research
1
Published in...
All
American Economic Review
11
Marketing Science
10
Journal of marketing
9
Accounting, Organizations and Society
7
Journal of Consumer Research
7
CORE Discussion Papers RP
6
Journal of Economic Theory
5
Econometrica
4
Marketing science
4
Critical perspectives on accounting : an international journal for social and organizational accountability
3
Management Science
3
NBER Working Papers
3
The Quarterly Journal of Economics
3
Abacus : a journal of accounting, finance and business studies
2
Accounting, auditing & accountability journal
2
Agricultural Water Management
2
Contributions to Macroeconomics
2
Contributions to macroeconomics
2
Games and Economic Behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Economic Perspectives
2
Journal of Political Economy
2
Journal of marketing research
2
Journal of public policy & marketing
2
London Business School Review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Research Policy
2
Sustainable railway engineering and operations
2
Working paper / National Bureau of Economic Research, Inc.
2
AEA papers and proceedings
1
Abacus
1
Academy of Management journal : AMJ
1
American Economic Journal: Macroeconomics
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian Journal of Management
1
Canadian Journal of Economics
1
Corporate governance : does any size fit?
1
more ...
less ...
Source
All
RePEc
95
ECONIS (ZBW)
66
Other ZBW resources
10
Showing
1
-
10
of
171
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Better marketing for a better world
Chandy, Rajesh K.
;
Johar, Gita Venkataramani
;
Moorman, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012522215
Saved in:
2
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
3
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
4
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
5
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
6
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
Saved in:
7
Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Roberts, John H.
; …
- In:
Marketing science
39
(
2020
)
1
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
Saved in:
8
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
9
Untangling the web of misinformation and false beliefs
Johar, Gita Venkataramani
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 374-383
Persistent link: https://www.econbiz.de/10013177962
Saved in:
10
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon
;
Johar, Gita Venkataramani
;
Li, Yanyan
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->