Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The value of influencer market...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
Advertising effects
22
Werbewirkung
22
Advertising
18
Werbung
18
Children
14
Kinder
13
Internet marketing
10
Online-Marketing
10
Target group
10
Zielgruppe
10
Experiment
7
Influencer
7
Social Web
7
Social web
7
Jugendliche
6
Product Placement
6
Product placement
6
Youth
6
Influencer marketing
5
Brand
4
Luxury goods
4
Luxusgüter
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Sponsoring
4
Sponsorship
4
Advertising literacy
3
Analphabetismus
3
Bibliometrics
3
Bibliometrie
3
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Fernsehwerbung
3
Gender
3
Geschlecht
3
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
51
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Conference paper
3
Konferenzbeitrag
3
Aufsatz im Buch
2
Book section
2
Konferenzschrift
2
research-article
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
52
Undetermined
1
Author
All
Hudders, Liselot
52
Cauberghe, Veroline
17
De Jans, Steffi
15
Cauberghe, Verolien
10
Yu, Shubin
5
Beuckels, Emma
4
Panic, Katarina
4
Vanwesenbeeck, Ini
4
Veirman, Marijke de
4
De Brabandere, Marloes
3
Eisend, Martin
3
Lou, Chen
3
Pauw, Pieter de
3
Rozendaal, Esther
3
Van de Sompel, Dieneke
3
Constandt, Bram
2
Duffy, Vincent G.
2
Guo, Fu
2
Kazakova, Snezhanka
2
Li, Mingming
2
Loose, Femke
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Ye, Guoquan
2
Zarouali, Brahim
2
Berlo, Zeph M. C. van
1
Bombeke, Klaas
1
Claeys, An-Sofie
1
Crijns, Hannelore
1
D'Hooge, Serena C.
1
De Backer, Charlotte J.S.
1
De Clerck, Bernard
1
De Pelsmacker, Patrick
1
Decock, Sofie
1
Dens, Nathalie
1
Desimpelaere, Laurien
1
Ding, Yi
1
Durnez, Wouter
1
Faseur, Tine
1
Feijoo, Beatriz
1
more ...
less ...
Institution
All
ICORIA <Veranstaltung> <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the review of marketing communications
10
Journal of advertising
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
European Advertising Academy
2
European Journal of Marketing
2
Journal of Consumer Behaviour
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Young Consumers
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
International Journal of Consumer Studies
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of Fashion Marketing and Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Happiness Studies
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Nonprofit and voluntary sector quarterly
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Other ZBW resources
9
RePEc
1
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
2
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
8
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
9
Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
Saved in:
10
#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 434-453
Persistent link: https://www.econbiz.de/10014575296
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
