Purpose – Child sponsorship programs have been accused of representing children in the developing world in a manner described as “development porn”. The purpose of this paper is to take an historical approach to investigating the use of advertising techniques by Plan Canada, a subsidiary...

Purpose – Child sponsorship programs have been accused of representing children from the developing world in a manner described as “development porn” in their marketing communications, and of operating in such a way as to reinforce beliefs that people in the global South are powerless,...