Purpose: The article is intended to consider how entrepreneurship needs to adapt if it is to address the global sustainability challenge. The intention is to propose a new business model that recognises the interconnectedness of the global ecosystem. Design/methodology/approach: The article...

Though academic research into the marketing/ entrepreneurship interface is of only relatively recent origin, it would seem that the basic principles of marketing appear to be equally valuable to both large and small firms. This article provides a critical review of the research into the role and...

Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large businesses, or, to a lesser extent, very small businesses, essentially ignoring the many “medium‐sized”...

Looks at aspects of government intervention in the provision of social welfare services with regard to marketing. Investigates legislation by the Norwegian government which has affected the retail sector, and examines its programme of aid to retailers in sparsely‐populated areas. Concludes...

Since the early 1970s considerable interest has been focussed, by a variety of bodies in many countries, on the problems faced by small shop operators. The result has been an increased awareness of these problems by policy makers and planners at both the national and local level but there have...

Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese...