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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity

Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214

Persistent link: https://www.econbiz.de/10014234447

Online grocery retailing – exploring local grocers beliefs

Kureshi, Sonal; Thomas, Sujo - In: International Journal of Retail & Distribution Management 47 (2019) 2, pp. 157-185

Purpose: The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local grocers about online grocery retailing which...

Persistent link: https://www.econbiz.de/10012071767

Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context

Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47

Persistent link: https://www.econbiz.de/10014234352

An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions : an attribution theory perspective

Pandey, Sudhir; Thomas, Sujo; Bhatt, Viral; Patel, Ritesh; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 541-554

Persistent link: https://www.econbiz.de/10015190541

Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104

Persistent link: https://www.econbiz.de/10015191893

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228

Persistent link: https://www.econbiz.de/10014501199

Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity

Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581929

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10012203476

Thomas, Sujo; Kureshi, Sonal; Vatavwala, Sanket - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 488-516

Persistent link: https://www.econbiz.de/10012312842

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423