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Purpose – The purpose of this paper is to consider the development of research in international retailing over the last 20 years and propose a future research agenda within a conceptual framework. Design/methodology/approach – The paper reviews the development of the retail...
Persistent link: https://www.econbiz.de/10009433388
Purpose – The purpose of this paper is to explore the role played by leadership in divestment decision making and indeed during the corporate restructuring phase for retail organisations. In doing so, the paper aims to contribute to a growing body of research that seeks to develop...
Persistent link: https://www.econbiz.de/10014713342
The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business‐to‐business dimension of retailing has been largely neglected. The current work examines one particular...
Persistent link: https://www.econbiz.de/10014722202
Purpose – As international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant importance. The aim of this paper is to examine the methods by which UK‐based international fashion...
Persistent link: https://www.econbiz.de/10014722370
Purpose – The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the...
Persistent link: https://www.econbiz.de/10014803466