Similar Search Results

Ozturkcan, Selcen (ed.); Okan, Elif Yolbulan (ed.) - 2018 - First edition

Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed...

Persistent link: https://www.econbiz.de/10012049532

Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach

Kılıç, Fatih; Okan, Elif Yolbulan - In: Journal of marketing communications 27 (2021) 8, pp. 881-896

Persistent link: https://www.econbiz.de/10012697010

Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers

Okan, Elif Yolbulan; Salman, Gulberk Gultekin - In: Improving marketing strategies for private label products, (pp. 135-156). 2020

Persistent link: https://www.econbiz.de/10012125528

Fashion accessory brand development via upcycling of throwaway clothes : the case of Chapputz

Ozturkcan, Selcen - In: Social and sustainability marketing : a casebook for …, (pp. 563-574). 2022

Persistent link: https://www.econbiz.de/10013463845

Consumers and service robots : power relationships amid COVID-19 pandemic

Merdin-Uygur, Ezgi; Ozturkcan, Selcen - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014240288

iGaranti : expanding the frontiers of mobile banking innovation

Ozturkcan, Selcen; Tuncalp, Deniz - In: Services marketing cases in emerging markets : an asian …, (pp. 89-106). 2017

Persistent link: https://www.econbiz.de/10011537900

Diageo in Turkey : the lion's milk versus global spirits

Tuncalp, Deniz; Ozturkcan, Selcen - In: Strategic marketing cases in emerging markets, (pp. 47-60). 2017

Persistent link: https://www.econbiz.de/10011667537

Chapter 1.1 Introduction

Ozturkcan, Selcen; Yolbulan-Okan, Elif - In: Marketing management in Turkey, (pp. 3-8). 2018

Persistent link: https://www.econbiz.de/10015362189