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The Journal of Public Policy & Marketing at 40 : celebrating history and impact
Martin, Kelly D.; Borah, Abhishek; Scott, Maura L. - In: Journal of public policy & marketing 40 (2021) 3, pp. 301-321
Persistent link: https://www.econbiz.de/10012590281
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Reflections on the 40th birthday of the Journal of Public Policy & Marketing
Kinnear, Thomas C.; Murphy, Patrick E. - In: Journal of public policy & marketing 40 (2021) 3, pp. 322-325
Persistent link: https://www.econbiz.de/10012590282
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We've got news for you : marketing in news organizations contributes to infodemics ... but marketing can also help!
Mende, Martin; Vallen, Beth; Berry, Christopher - In: Journal of public policy & marketing 40 (2021) 3, pp. 326-330
Persistent link: https://www.econbiz.de/10012590285
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Transformative consumer research and public policy and marketing research : distinct, yet complementary, approaches
Newman, Christopher L.; Finkelstein, Stacey R.; Davis, … - In: Journal of public policy & marketing 40 (2021) 3, pp. 331-335
Persistent link: https://www.econbiz.de/10012590303
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The COVID-19 pandemic at the intersection of marketing and public policy : editorial
Scott, Maura L.; Martin, Kelly D.; Wiener, Joshua L.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 257-265
Persistent link: https://www.econbiz.de/10012534289
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Journal of Public Policy & Marketing : a strategic vision for rigor, relevance, and inclusivity : editorial
Martin, Kelly D.; Scott, Maura L. - In: Journal of public policy & marketing 40 (2021) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012534341
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Introduction to the commentary series: inequalities and divides as we continue to grapple with a global pandemic
Scott, Maura L.; Martin, Kelly D. - In: Journal of public policy & marketing 40 (2021) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10012534342
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We get by with a little help from our friends : progress toward the future and an invitation to approach policy questions through novel perspectives : editorial
Martin, Kelly D.; Scott, Maura L. - In: Journal of public policy & marketing 41 (2022) 3, pp. 197-202
Persistent link: https://www.econbiz.de/10013256495
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Personalized communication as a platform for service inclusion? : initial insights into interpersonal and AI-based personalization for stigmatized consumers
Mende, Martin; Scott, Maura L.; Ubal, Valentina O.; … - In: Journal of service research 27 (2024) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014580389
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The prosocial ambassador effect : adopting an ambassador role increases sustainable behavior
Hassler, Corinne M. K.; Mende, Martin; Scott, Maura L.; … - 2025
Persistent link: https://www.econbiz.de/10015374134