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Bayesian Conjoint Choice Designs for Measuring Willingness to Pay

Vermeulen, Bart; Goos, Peter; Scarpa, Riccardo; … - In: Environmental & Resource Economics 48 (2011) 1, pp. 129-149

Persistent link: https://www.econbiz.de/10008776717

Obtaining more information from conjoint experiments by best-worst choices

Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: Computational Statistics & Data Analysis 54 (2010) 6, pp. 1426-1433

Conjoint choice experiments elicit individuals' preferences for the attributes of a good by asking respondents to indicate repeatedly their most preferred alternative in a number of choice sets. However, conjoint choice experiments can be used to obtain more information than that revealed by the...

Persistent link: https://www.econbiz.de/10008550836

Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups

Goos, Peter; Dens, Nathalie; De Pelsmacker, Patrick; … - In: Applied Stochastic Models in Business and Industry 35 (2019) 5, pp. 1228-1252

Persistent link: https://www.econbiz.de/10012272481

Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement

Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457

Persistent link: https://www.econbiz.de/10011429184

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://www.econbiz.de/10011887351

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

How to mix brand placements in television programmes to maximise effectiveness

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670

Persistent link: https://www.econbiz.de/10011625862

Symmetry breaking in mixed integer linear programming formulations for blocking two-level orthogonal experimental designs

Nha Vo-Thanh; Jans, Raf; Schoen, Eric D.; Goos, Peter - In: Computers & operations research : and their … 97 (2018), pp. 96-110

Persistent link: https://www.econbiz.de/10011872896

A nonlinear multidimensional knapsack problem in the optimal design of mixture experiments

Goos, Peter; Syafitri, U.; Sartono, B.; Vazquez, A. R. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 201-221

Persistent link: https://www.econbiz.de/10012153646

Flexible mixture-amount models using multivariate Gaussian processes

Ruseckaite, Aiste; Fok, Dennis; Goos, Peter - In: Journal of business & economic statistics : JBES ; a … 38 (2020) 2, pp. 257-271

Persistent link: https://www.econbiz.de/10012262461