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Polysemy in Advertising
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Consumer behaviour
20
Konsumentenverhalten
17
Artificial intelligence
9
Künstliche Intelligenz
9
Brand management
7
Markenführung
6
Advertising
4
artificial intelligence
4
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
Advertising effects
2
Algorithm
2
Algorithms
2
Algorithmus
2
Arts
2
Automation
2
Automatisierung
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2
Brand culture
2
Brand image
2
Branding
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Corporate branding
2
Cultural branding
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Cultural identity
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Digitalisierung
2
Digitization
2
Ethics
2
International marketing
2
Internet marketing
2
Kulturelle Identität
2
Markenartikel
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Markenimage
2
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Online-Marketing
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Puntoni, Stefano
24
Schroeder, Jonathan E.
14
Giesler, Markus
5
Botti, Simona
4
Leung, Eugina
4
Walker Reczek, Rebecca
4
Borgerson, Janet L.
3
De Freitas, Julian
3
Paolacci, Gabriele
3
Ritson, Mark
3
Van Osselaer, Stijn M. J.
3
Bergen, Mark
2
Cito, Maria Cristina
2
Dutta, Shantanu
2
Fuchs, Christoph
2
Hermann, Erik
2
Langhe, Bart de
2
Levy, Daniel
2
Nave, Gideon
2
Acar, Oguz Ali
1
Akdevelioglu, Duygu
1
Alba, Joseph W.
1
Allen, Douglas E.
1
Barasch, Alixandra
1
Baumgartner, Hans
1
Becker, Marc
1
Bell, Emma
1
Bhattacharjee, Amit
1
Braun, Michael
1
Buchanan‐Oliver, Margo
1
Cowley, Elizabeth
1
Cruz, Angela
1
Cukier, Kenneth
1
Denegri‐Knott, Janice
1
Donath, Judith
1
Doorn, Jenny van
1
Fernandes, Daniel
1
Granulo, Armin
1
Gretzel, Ulrike
1
Grewal, Dhruv
1
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European Journal of Marketing
6
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing
2
Journal of marketing research : JMR
2
Consumer psychology review
1
European Management Journal
1
International Marketing Review
1
Journal of Consumer Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Routledge companions in business, management and accounting
1
Routledge interpretive marketing research
1
The Review of Economics and Statistics
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ECONIS (ZBW)
29
Other ZBW resources
9
RePEc
3
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
3
Preference for Material Products in Identity‐Based Consumption
Leung, Eugina
;
Cito, Maria Cristina
;
Paolacci, Gabriele
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
4
,
pp. 672-679
Persistent link: https://www.econbiz.de/10012632905
Saved in:
4
Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts
Granulo, Armin
;
Fuchs, Christoph
;
Puntoni, Stefano
- In:
Journal of Consumer Psychology
31
(
2020
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012273498
Saved in:
5
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
6
Chatbots and mental health : insights into the safety of generative AI
De Freitas, Julian
;
Uğuralp, Ahmet Kaan
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 481-491
Persistent link: https://www.econbiz.de/10015144218
Saved in:
7
Artificial intelligence in marketing : from computer science to social science
Puntoni, Stefano
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 883-885
Persistent link: https://www.econbiz.de/10015166495
Saved in:
8
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
Saved in:
9
Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
10
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
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