Shukla, Mahima; Jain, Vranda; Misra, Richa - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 5, pp. 1060-1077
Purpose: The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase...