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ECONIS (ZBW)
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1
How nutrition information influences online food sales
Peng, Zou
;
Liu, Jingwen
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012153448
Saved in:
2
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
Saved in:
3
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
4
Fundraising design : key issues, unifying framework, and open puzzles
Haruvy, Ernan
;
Leszczyc, Peter T. L. Popkowski
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012417691
Saved in:
5
Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Jindal, Rupinder P.
;
Gauri, Dinesh Kumar
;
Li, Wanyu
;
Ma, Yu
- In:
Journal of business research : JBR
122
(
2021
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012420402
Saved in:
6
A multi-category demand model incorporating inter-product proximity
Ma, Yu
;
Seetharaman, Seethu
;
Singh, Vishal
- In:
Journal of business research : JBR
124
(
2021
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012493978
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
Food craving increases unhealthy food purchases : a study of SNAP households
Thomas, Manoj
;
Ma, Yu
;
Gauri, Dinesh Kumar
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 49-69
Persistent link: https://www.econbiz.de/10014584164
Saved in:
9
How emerging market investors' value competitors' customer equity : brand crisis spillover in China
Peng, Zou
;
Li, Guofeng
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3765-3771
Persistent link: https://www.econbiz.de/10011515259
Saved in:
10
Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa
Peng, Zou
;
Wang, Qi
;
Xie, Jinhong
;
Zhou, Chenxi
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 966-986
Persistent link: https://www.econbiz.de/10012301296
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