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The future of advertising research in virtual, augmented, and extended realities

Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170

Persistent link: https://www.econbiz.de/10014233940

The role of gamification in enhancing intrinsic motivation to use a loyalty program

Kim, Kyongseok; Ahn, Sun Joo - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 41-51

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TV advertising engagement as a state of immersion and presence

Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76

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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs

Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852

Persistent link: https://www.econbiz.de/10011738107

Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes

Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559

Persistent link: https://www.econbiz.de/10011613205

The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse

Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607

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The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism

Phua, Joe; Jin, Seunga Venus; Kim, Jihoon - In: Journal of marketing communications 26 (2020) 8, pp. 813-835

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Publicity about athlete endorsers affects responses to ads via motivational activation

Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112

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Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense

Kim, Jihoon Jay; Kim, Jooyoung - In: Journal of Consumer Behaviour 17 (2018) 6, pp. 542-552

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Thinking outside the box: Statistical inference based on Kullback-Leibler empirical projections

Doksum, Kjell; Ozeki, Akichika; Kim, Jihoon; Chaibub … - In: Statistics & Probability Letters 77 (2007) 12, pp. 1201-1213

Suppose that X is a random vector with probability distribution P and suppose that denotes a proposed model that involves interesting parameters and relationship between variables. We consider statistical inference procedures for the case where constructed as follows: let [theta](P) denote the...

Persistent link: https://www.econbiz.de/10005223425