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Dynamic strategies and evolutionary trajectories : a comprehensive review of experiential marketing in the soft drink industry
Baranidharan, S.
;
Sankarkumar, Amirdha Vasani
;
Subramani, K.
- In:
New trends in marketing and consumer science
,
(pp. 159-183)
.
2024
Persistent link: https://www.econbiz.de/10015110705
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Effect of weather on cryptocurrency index : evidences from coinbase index
Kathiravan, Chinnadurai
;
Selvam, Murugesan
;
Maniam, …
- In:
International journal of financial research
10
(
2019
)
4
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012321548
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Indian culture, lunar phases and stock market returns
Lingaraja, Kasilingam
;
Paul, Justin
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Selvam, Murugesan
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10012209276
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