Purpose – The purpose of this paper is to theoretically and empirically explore the effects of attention levels on individual investors' investment return. Design/methodology/approach – By introducing the heterogeneous attention, the authors first expand the theoretical model of Barber and...

Purpose: Previous studies primarily focus on how to achieve better performance in the international markets, but few centers on whether internationalization is a promising strategy for new ventures’ growth and development. Based on two pioneering frameworks Conservative, Predictable, and...

Purpose: This article sought to explore the effect of brand origin on consumer preference and examine the moderating effects of decision focus (buying for self vs buying for others) and product quality. Design/methodology/approach: The authors conducted two studies to test our hypotheses. In...

Purpose: The purpose of this paper is to examine the role of online review’s tactile cues in consumer’s purchase intention, given the absence of direct experience in online shopping. Design/methodology/approach: Based on four empirical studies, the authors examine the role of online...