Seyda Deligonul, Z.; Chabowski, Brian R.; Seggie, Steven H. - In: New challenges to international marketing, (pp. 389-418). 2009
We searched JM from 1990 to 2005 to identify all studies that employed OLS regression. The search resulted in 83 articles with 147 OLS regressions. Many authors specifically state that they used OLS and these were promptly included in the sample. Other authors acknowledged regression as a...
