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What's in a brand name? : assessing the impact of rebranding in the hospitality industry

Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878

Persistent link: https://www.econbiz.de/10011421738

Hospitality Branding

Dev, Chekitan S. - 2012

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has...

Persistent link: https://www.econbiz.de/10014482649

Reimagining ICHRIE's future by rebranding its mission

Dev, Chekitan S. - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 5, pp. 957-959

Persistent link: https://www.econbiz.de/10012592231

The future of hospitality management programs : a wakeup call

Dev, Chekitan S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 8, pp. 1203-1210

Persistent link: https://www.econbiz.de/10012308065

A wellness tourism initiative to alleviate poverty among women

Dev, Chekitan S. - In: The Cornell hospitality quarterly 65 (2024) 1, pp. 142-144

Persistent link: https://www.econbiz.de/10014634688

Return on service amenities

Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110

Persistent link: https://www.econbiz.de/10011650436

Relationship satisfaction : an overlooked marketing channel safeguard

Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180

Persistent link: https://www.econbiz.de/10012285151

Growing the service brand

Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10012288666

Growing the service brand

Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10012288668

Comments on "counterfactual inference for consumer choice across many product categories

Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 411-415

Persistent link: https://www.econbiz.de/10012818138