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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...

Persistent link: https://www.econbiz.de/10015056091

Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews

Wu, Xiaoyue; Jin, Liyin; Xu, Qian - In: Journal of retailing 97 (2021) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10012648995

The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital

Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717

Persistent link: https://www.econbiz.de/10014225997

Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers

Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744

Persistent link: https://www.econbiz.de/10014226003

The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas

Chen, Bo; Althuizen, Niek - In: The journal of product innovation management : an … 39 (2022) 5, pp. 643-661

Persistent link: https://www.econbiz.de/10013465326

User perspectives on digital literacy as a response to misinformation

Diepeveen, Stephanie; Pinet, Mélanie - In: Development policy review 40 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013465392

Are option traders more informed than Twitter users? : a PVAR analysis

Frino, Alex; Xu, Caihong; Zhou, Z. Ivy - In: The journal of futures markets 42 (2022) 9, pp. 1755-1771

Persistent link: https://www.econbiz.de/10013465812

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

Persistent link: https://www.econbiz.de/10013465851

Social media marketing, quality signaling, and the Goldilocks principle

Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556

Persistent link: https://www.econbiz.de/10013363070

The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective

Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10012939798