Purpose The present study, underpinned by the stimulus-organism-response (SOR) theory, aims to examine the impact of packaging semiotics on brand image, perceived brand quality, brand loyalty and purchase intention of well-established food brands. Design/methodology/approach A self-administered...

Purpose: This study aims to explore the relationship between consumers’ religiosity, their perceived functional, individual and social value of luxury and their luxury purchase intention. Design/methodology/approach: The proposed relationships were explored in an intercultural setting by...