Haryanto, Budhi; Purwanto, Djoko; Dewi, Amina Sukma; … - In: Journal of Asia Business Studies 13 (2019) 4, pp. 525-542
Purpose: This paper aims to explain the relationship between product quality, price and convenience with a positive attitude and intention to buy traditional food. In addition, it also aims to explain the role of the product type in moderating the relationship between these variables....