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Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10012632904
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Choosing what to choose from : Preference for inclusion over exclusion when constructing consideration sets from large choice sets
Goodman, Joseph; Walker Reczek, Rebecca - In: Journal of Behavioral Decision Making 34 (2020) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10012272577
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change
Winterich, Karen Page; Walker Reczek, Rebecca; Makov, Tamar - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1475-1494
Persistent link: https://www.econbiz.de/10015192915
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Supplier non-retention post disruption : what role does anger play?
Polyviou, Mikaella; Rungtusanatham, M. Johnny; Walker … - In: Journal of operations management 61 (2018), pp. 1-14
Persistent link: https://www.econbiz.de/10011932704
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That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca; Irwin, Julie Richt; Zane, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
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The wisdom of some : do we always need high consensus to shape consumer behavior?
Sciandra, Michael R.; Lamberton, Cait; Walker Reczek, … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10011690542
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.; Walker Reczek, Rebecca - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 246-254
Persistent link: https://www.econbiz.de/10011770895