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The impact of value-related crises on price and product-performance elasticities

Kübler, Raoul; Langmaack, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 776-794

Persistent link: https://www.econbiz.de/10012293335

Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; … - In: Journal of marketing 82 (2018) 5, pp. 20-44

Persistent link: https://www.econbiz.de/10011912138

Battle of the brand fans : impact of brand attack and defense on social media

Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51

Persistent link: https://www.econbiz.de/10011920058

The role of the partner brand’s social media power in brand alliances

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406

Social media's impact on the consumer mindset : when to use which sentiment extraction tool?

Kübler, Raoul; Colicev, Anatoli; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 136-155

Persistent link: https://www.econbiz.de/10012289426

The effect of review images on review helpfulness : a contingency approach

Kübler, Raoul; Lobschat, Lara; Welke, Lina; Meij, Hugo … - In: Journal of retailing 100 (2024) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10014526948

Optimale Allokation von Hochschul-Budgets

Albers, Sönke - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 583-598

Persistent link: https://www.econbiz.de/10001424162

Klaus Brockhoff 65 Jahre

Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 56 (2004) 7, pp. 660-662

Persistent link: https://www.econbiz.de/10002416580

CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce

Albers, Sönke - In: European Journal of Marketing 30 (1996) 7, pp. 68-82

Describes the decision‐support system CAPPLAN. CAPPLAN has been developed for firms which sell their products through a salesforce to industrial customers or wholesalers and retailers. Explains that in such situations, it is common practice to negotiate the price based on guidelines provided...

Persistent link: https://www.econbiz.de/10014723180

Handbuch Produktmanagement : Strategieentwicklung Produktplanung Organisation Kontrolle

Albers, Sönke (contributor); Herrmann, Andreas (contributor) - 2007 - 3., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10004909861