//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising Strategies in Elec...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
16
Theory
16
Consumer behaviour
13
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Social Web
13
Social web
13
Game theory
12
Spieltheorie
12
Advertising
11
Werbung
11
Einzelhandel
10
Online retailing
10
Online-Handel
10
Retail trade
10
E-commerce
9
Electronic Commerce
9
Digital platform
8
Digitale Plattform
8
Gesundheitsversorgung
8
Health care
8
Gesundheitswesen
7
Health care system
7
Lieferkette
7
Supply chain
7
Business process management
6
Preismanagement
6
Pricing strategy
6
Prozessmanagement
6
game theory
6
Beziehungsmarketing
5
Competition
5
Internet
5
Network economics
5
Netzwerkökonomik
5
Production management
5
Produktionswirtschaft
5
Relationship marketing
5
Wettbewerb
5
more ...
less ...
Online availability
All
Undetermined
Free
56
Type of publication
All
Article
134
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
81
Aufsatz in Zeitschrift
81
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
120
Undetermined
18
Author
All
Kumar, Subodha
100
Mookerjee, Vijay S.
42
Dawande, Milind
14
Qiu, Liangfei
13
Kumar, V.
10
Leone, Robert P.
10
Sriskandarajah, Chelliah
10
Janakiraman, Ganesh
8
Mookerjee, Vijay
8
Demirezen, Emre M.
6
Liu, Dengpan
6
Singhal, Jaya
5
Singhal, Kalyan
5
Zheng, Zhiqiang
5
Kumar, Naveen
4
Sen, Arun
4
Yang, Mingwen
4
Aseri, Manmohan
3
Janakiraman, Ramkumar
3
Mallipeddi, Rakesh R.
3
Mehra, Amit
3
Mehta, Sameer
3
Mookerjee, Radha
3
Mu, Liying
3
Rivera, Michael
3
Shetty, Bala
3
Zhu, Yunxia
3
Bensoussan, Alain
2
Ghoshal, Abhijeet
2
Guha, Samayita
2
Guo, Xitong
2
Gupta, Sushil K.
2
Heim, Gregory R.
2
Hosseini, Leila
2
Ji, Yonghua
2
Jiang, Zhengrui
2
Li, Bo
2
Liu, Qianqian Ben
2
Menon, Syam
2
Pei, Jun
2
more ...
less ...
Published in...
All
Production and Operations Management
37
Information systems research : ISR
33
Production and operations management : the flagship research journal of the Production and Operations Management Society
18
Management science : journal of the Institute for Operations Research and the Management Sciences
9
European Journal of Operational Research
8
Production and operations management : an international journal of the Production and Operations Management Society
7
Management Science
5
Journal of management information systems : JMIS
3
Decision Sciences
2
Decision sciences
2
INFORMS journal on computing : JOC
2
Journal of Operations Management
2
Operations research
2
Decision sciences : DS
1
INFOR : information systems and operational research
1
Journal of operations management
1
MIS quarterly
1
Management information systems : mis quarterly
1
Manufacturing & service operations management : M & SOM
1
SpringerBriefs in Operations Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Other ZBW resources
36
RePEc
18
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Flexible and committed advertising contracts in electronic retailing
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10012294997
Saved in:
2
When ignorance can be bliss : organizational structure and coordination in electronic retailing
Liu, Dengpan
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
29
(
2018
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10011866149
Saved in:
3
Advertising competition on the internet : operational and strategic considerations
Liu, Dengpan
;
Mookerjee, Vijay S.
- In:
Production and operations management : the flagship …
27
(
2018
)
5
,
pp. 884-901
Persistent link: https://www.econbiz.de/10011969999
Saved in:
4
Quality, pricing, and release time : optimal market entry strategy for software-as-a-service vendors
Feng, Haiyang
;
Jiang, Zhengrui
;
Liu, Dengpan
- In:
Management information systems : mis quarterly
42
(
2018
)
1
,
pp. 333-353
Persistent link: https://www.econbiz.de/10011847714
Saved in:
5
Coordination in multibrand, multimedia advertising : is it always a good thing?
Zhu, Wangsheng
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
35
(
2024
)
3
,
pp. 1011-1033
Persistent link: https://www.econbiz.de/10015192722
Saved in:
6
Research in operations management and information systems interface
Kumar, Subodha
;
Mookerjee, Vijay S.
;
Shubham, Abhinav
- In:
Production and operations management : the flagship …
27
(
2018
)
11
,
pp. 1893-1905
Persistent link: https://www.econbiz.de/10011969916
Saved in:
7
When being hot is not cool : monitoring hot lists for information security
Ji, Yonghua
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 897-918
Persistent link: https://www.econbiz.de/10011629905
Saved in:
8
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
9
Special issue on operations management and information systems interface
Kumar, Subodha
(
ed.
);
Mookerjee, Vijay S.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012164577
Saved in:
10
Advertising Competition on the Internet: Operational and Strategic Considerations
Liu, Dengpan
;
Mookerjee, Vijay
- In:
Production and Operations Management
27
(
2018
)
5
,
pp. 884-901
Persistent link: https://www.econbiz.de/10012096105
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->