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Classroom 4.0 : understanding the new battleground

Kumar, Rohit Vishal - In: Innovation, technology, and market ecosystems : …, (pp. 265-281). 2020

Persistent link: https://www.econbiz.de/10012121347

Does social media facilitate admission to business schools : evidence from prospective students

Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023

Persistent link: https://www.econbiz.de/10014429385

Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study

Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42

Persistent link: https://www.econbiz.de/10015272505

Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters

Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018

Persistent link: https://www.econbiz.de/10011764699

A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602

Persistent link: https://www.econbiz.de/10011808348

Modeling consumer opinion using RIDIT and grey relational analysis

Kumar, Rohit Vishal; Bhattacharyya, Subhajit - In: Handbook of research on intelligent techniques and …, (pp. 185-201). 2017

Persistent link: https://www.econbiz.de/10014576414

Regulatory focus as a moderator of retail shopping behaviour

Das, Gopal - In: Journal of strategic marketing 24 (2016) 6, pp. 484-499

Persistent link: https://www.econbiz.de/10011571018

Antecedents and consequences of trust : an e-tail branding perspective

Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730

Persistent link: https://www.econbiz.de/10011595575

A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of Modelling in Management 12 (2017) 4, pp. 583-602

Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing...

Persistent link: https://www.econbiz.de/10014881805

Impact of retailer personality on consumer‐based retailer equity : An empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 619-639

Purpose – The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity. Design/methodology/approach – The authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed...

Persistent link: https://www.econbiz.de/10014674790