This study compares two frequently used operationalizations of understanding: factual knowledge and perceived familiarity. The authors argue that these measurements--which have been used interchangeably in past research--are conceptually distinct and should be treated as such. Using hierarchical...

This study examines risk perceptions toward nuclear power before and after the Fukushima Daiichi disaster using nationally representative survey samples of American adults.

Using an experiment embedded within a representative survey, this study examined the interactive effect of party identification and risk/benefit perception on public opinion about biofuels. Democrats tended to be more supportive of biofuels than Republicans. However, the effect of party...

Despite growing interest and investments in biological fuels, little is known of how the public form opinions toward this alternative fuel technology. This study examines public opinion of biofuels by focusing on several factors that can be expected to influence citizens' opinions about the...

This study proposes and tests several social and perceptual motivations for shopping online. Using online textbook purchasing as a model, we outline predictors of online purchasing based on motivation theories drawn from traditional online consumer motivation research, social motivation theory,...

This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two...

Government regulations to address technological risks are important for the successful development and application of nanotechnology, but there is an ongoing debate in the USA about who is responsible for the regulation of nanotechnology. In a mail survey of leading US nano-scientists, we...