Rangan, V. Kasturi - In: Marketing Science 6 (1987) 2, pp. 179-181
Reply to commentaries (Blitzer, H. L. 1987. Commentary. 175–176 and Koon, R. E. 1987. Commentary. 177–178.) to author's paper (Rangan, V. K. 1987. The channel design decision: A model and an application. 156–174.).