Purpose: Considering the importance of involvement in experience, this paper aims to understand what factors lead to enduring involvement and how this type of involvement influences the food experience of tourists in the restaurant context. Design/methodology/approach: Twenty tourists who had a...

Purpose More specifically, the research identifies the determinants of positive and negative memorable experiences in different contexts of food tourism. Design/methodology/approach Qualitative data were collected from domestic and international tourists visiting New Zealand. Using an in-person,...