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ECONIS (ZBW)
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Other ZBW resources
44
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1
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
2
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
3
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
4
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
5
Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
Saved in:
6
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
7
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
8
Editorial: the misassumptions about contributions
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012880155
Saved in:
9
Editorial: demonstrating contributions through storytelling
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015324469
Saved in:
10
Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
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