Purpose: The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals. Design/methodology/approach: This study performs a comparison between MA and Google Scholar (GS) in terms of...

Purpose: The purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media. Design/methodology/approach: To test this new metric, 720 consumer tweets were retrieved from official Twitter accounts of 18...

This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-index which is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors...