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Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment
Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh - In: Journal of marketing research 61 (2024) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10014584191
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It happens because I'm watching it : Observing an uncertain event can affect subjective probability judgments
Attari, Amin; Chatterjee, Promothesh; Cabano, Frank G. - In: Journal of Behavioral Decision Making 35 (2021) 3
Persistent link: https://www.econbiz.de/10012808150
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Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
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Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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Effects of employees' positive affective displays on customer loyalty intentions : an emotions-as-social-information perspective
Wang, Ze; Singh, Surendra N.; Li, Yexin Jessica; … - In: Academy of Management journal : AMJ 60 (2017) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10011670969
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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How gun control policies influence consumers' service business evaluations
Cabano, Frank Gregory; Attari, Amin; Minton, Elizabeth A. - In: The journal of services marketing 36 (2022) 8, pp. 1031-1041
Persistent link: https://www.econbiz.de/10013410766
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Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand
Cabano, Frank G.; Attari, Amin - In: Journal of business research : JBR 159 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014288108