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COVID-19 information : does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Haytko, Diana L.; Mai, Enping; Taillon, Brian J. - In: Health marketing quarterly 38 (2021) 2/3, pp. 98-115
Persistent link: https://www.econbiz.de/10012695251
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How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping; Haytko, Diana L.; Taillon, Brian J. - In: Journal of advertising research 62 (2022) 3, pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
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How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
Mai, Enping; Ketron, Seth - In: Journal of business research : JBR 140 (2022), pp. 684-692
Persistent link: https://www.econbiz.de/10013040707
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Hedonic consumption in virtual reality
Ben-Ur, Joseph; Mai, Enping; Yang, Jun - In: Journal of internet commerce 14 (2015) 3, pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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Relationship flexibility in a 3PL context : impacts of network embeddedness, guanxi, and explicit contract
Chen, Haozhe; Zemanek, James E. <Jr.>; Mai, Enping; Tian, Yu - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10011435896
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Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.; Mai, Enping; Taylor, Erik C. - In: Journal of business research : JBR 125 (2021), pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
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Expanding servicescape dimensions with safety : an exploratory study
Siguaw, Judy A.; Mai, Enping; Wagner, Judy A. - In: Services marketing quarterly 40 (2019) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10012179165
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Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.; Mai, Enping; Waldsmith, Casey; … - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 369-395
Persistent link: https://www.econbiz.de/10015339340
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Blame and service recovery strategies in lateral exchange markets
Ketron, Seth; Mai, Enping - In: Journal of strategic marketing 30 (2022) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping; Liao, Ying - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108