González-Pedraz, Carlos; Mayordomo, Sergio - In: Journal of Business Economics and Management 13 (2011) 5, pp. 931-950
<title>Abstract</title> This empirical paper analyzes the effect of trademark activity on the market value and performance of US commercial banks from two perspectives. First, a longterm perspective considers the effect of such activity on banks’ Tobin's <italic>q</italic>. Second, with a short-term perspective, the authors...