Purpose Livestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users' cognitive and emotional reactions and...

When a system produces two or more products, cumulative exergy (CEx) should be allocated to each product. Separation process is a common operating unit, which is characterized by multiple products. Based on the minimum separation work (MSW) theory, a novel allocation parameter of CEx, the...