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Consumer responses to high service attentiveness : a cross-cultural examination

Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat - In: Journal of international marketing 27 (2019) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10011999581

The effects of uppercase and lowercase wordmarks on brand perceptions

Xu, Xiaobing; Rong, Chen; Liu, Maggie Wenjing - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 449-460

Persistent link: https://www.econbiz.de/10011730689

Inductive representation learning on dynamic stock co-movement graphs for stock predictions

Tian, Hu; Zheng, Xiaolong; Zhao, Kang; Liu, Maggie Wenjing - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 4, pp. 1940-1957

Persistent link: https://www.econbiz.de/10013362513

Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns

Chen, Rui; Liu, Maggie Wenjing; Guan, Yuhong; Zheng, Yuhuang - In: Journal of business research : JBR 120 (2020), pp. 608-618

Persistent link: https://www.econbiz.de/10012417172

The road to consumer forgiveness is paved with money or apology? : the roles of empathy and power in service recovery

Wei, Chuang; Liu, Maggie Wenjing; Keh, Hean Tat - In: Journal of business research : JBR 118 (2020), pp. 321-334

Persistent link: https://www.econbiz.de/10012288607

A study about return policies in the presence of consumer social learning

Liu, Bingsheng; Zhu, Wenwen; Shen, Yinghua; Chen, Yuan; … - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2571-2587

Persistent link: https://www.econbiz.de/10013277079

Feeling lucky : how framing the target product as a free gift enhances purchase intention

Liu, Maggie Wenjing; Wei, Chuang; Yang, Lu; Keh, Hean Tat - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 349-363

Persistent link: https://www.econbiz.de/10013271754

Formalizing organizational product deletion through strategic cross-functional evaluation : a Bayesian analysis approach

Zhu, Qingyun; Dhavale, Dileep G.; Sarkis, Joseph; Wang, Xuan - In: International journal of production economics 262 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014328634

Consumer delight and outrage: scale development and validation

Liu, Maggie Wenjing; Keh, Hean Tat - In: Journal of Service Theory and Practice 25 (2015) 6, pp. 680-699

Purpose – The purpose of this paper is to develop and validate measurement scales for consumer delight and outrage. Design/methodology/approach – The paper used both qualitative, survey, and experiment methodology. Findings – First, develop and validate the scale of customer delight,...

Persistent link: https://www.econbiz.de/10014907563

Debiasing or rebiasing? Moderating the illusion of delayed incentives

Soman, Dilip; Liu, Maggie Wenjing - In: Journal of Economic Psychology 32 (2011) 3, pp. 307-316

This paper studies corrective strategies for the illusion of delayed incentives (Soman, 1998), the phenomena that money-for-effort transactions that are unattractive in the present appear attractive when they are in the future. This illusion occurs because future effort is discounted more...

Persistent link: https://www.econbiz.de/10009194963