Purpose: The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material...

"This book features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization, providing insight into various economic factors impacting global businesses and international affairs"--Provided by publisher.

Chapter 1: Introduction: The Past, at Present and for Tomorrow -- Chapter 2: Cultural Challenges and Promises of Global Business -- Chapter 3: Practices, Norms, and Diversity in Multinational Corporations -- Chapter 4: Challenges and Issues of Global Business -- Chapter 5: Implementing...