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Purpose: The branding of universities is increasingly recognized to present a different set of challenges than in corporate, for-profit sectors. The purpose of this paper is to investigate how faculty make sense of branding in the context of higher education, specifically considering branding...
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Purpose – The purpose of this paper is to explore the question – why do professionals surrender their autonomy? This paper looks at the case of academics, in particular business school academics. It traces how this group of professionals have progressively surrendered their autonomy and...
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Summary This paper contributes to critical understandings of how international business is resisted. It develops a Neo-Gramscian approach that emphasizes the importance of informal or 'infra-political' processes. Current conceptualizations demonstrate how international business is challenged via...
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This book asks what lies behind the friendly face of the entrepreneur. It challenges the widespread idea that entrepreneurship is a necessary and good thing, subjecting "the entrepreneur" to critical analysis. Unmasking the Entrepreneur demonstrates the socially embedded nature of...
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